Thursday, April 03, 2008

New book targets cost of baby gear.

Heard an interesting story this morning on NPR: Steve Inskeep interviewed author Pamela Paul about Parenting, Inc. , her book about the baby gear industry. Listen to it here.

The book's already in my Amazon shopping cart, and I'll review it in a future blog post. Because oh, how this topic hits home. When I was pregnant with my son, I became well-nigh paralyzed by the amount of "stuff" I was supposed to buy. Changing tables! Swings! Baby carriers! Strollers costing $800 or more (yes, I'm talking about you, Bugaboo)! Cribs costing over $1,000!

This is why I became a Baby Gear specialist on to help new parents sort through the marketing and figure out what they really need, as well as to overcome what marketers call FUD (fear, uncertainty and doubt). Because when you have a newborn and haven't slept for more than a three-hour stretch for the previous three weeks, FUD becomes a way of life.

Speaking of sleep (and I do, often), I completely agreed with the author when she said that in spite what she first thought about sleep consultants (i.e., that it's the most ridiculous idea ever), in the end it was absolutely the best money she spent. (Noelle Cochran, if you're out there, you saved my life and probably, my marriage.) Next to my Lasik eye surgery, it was the best investment I ever made.

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